Tuesday, Nov. 4, 2008
As I watched this new era unfold and thought about my part I was to play in it, I felt that it’s appropriate that I should begin putting down thoughts of a coherent vision for the future of health care, both in the
Unique in that it’s driven by a strong sense of ethical purpose, the health care industry also needs to realize that it’s part of the business sector. The tough job is to balance its moral obligations to patients with adopting more cost-cutting and quality-raising business processes. The beauty, however, is that if incorporated correctly, these two commitments are complimentary. This mindset will shift current perverse incentives of overspending, patient appeasement, and isolationist physician practices towards evidence-based, low-cost practices that improve patient outcomes.
On the other end, patients need to be both given greater access to accurate information as well as learn to compromise, so that they have more tools at their disposal to cooperate with their physicians. These changes require both a change in psychology as well as information infrastructure. For better or for worse, the latter has already begun to take shape – direct advertising of drugs to consumers, the burgeoning health 2.0 movement (websites like WebMD and CDC). There is no isolating patients who want information from those who are more than willing to provide it, so there had better have a planned approach to developing these infrastructures and monitoring their quality. The former, however, might be more difficult to bring about. Traditionally, physicians have been the benevolent patriarch, dispensing tokens of pure truth to their patients who then follow it to the word. Armed with direct access to information and choice, however, patients have begun a backlash of sorts; they now demand certain procedures or brand-name drugs even when the effectiveness has not been proven. And physicians often have no choice but to appease patients for fear of losing business, which then gives patients a bad taste of the health care industry only tending the bottom line, making them even more likely to be on the defensive and demanding unreasonable care. This speaks to an underlying imbalance and inaccuracy of information, of patients and physicians being out of touch with each other and failing to realize that they are working towards a common goal. Physicians need to be taught how to deal with their patients’ demands and insecurities, and patients need to learn to trust their doctors again. With the recession rolling in, perhaps here’s a sliver of a silver lining – as a new sense of economic insecurity sets in, perhaps both patients and physicians can be more easily persuaded to back cost-saving measures that might curtail some of out society’s appetite for the newest and most expensive technologies.
Of course, there is the perennial problem of health insurance coverage. Studies that establish the negative consequences of having no or inadequate health coverage are numerous and indisputable, as well as research that shows how factors such as race and ethnicity compound these consequences, so I won’t spend time on this here. The bottom line is that universal health coverage should absolutely be a goal that policy makers strive for. Obama and McCain both have important elements of what I believe to be the correct solution. McCain’s idea that empowering individuals to make their own coverage decisions derives from both the Republican ideal of self-determination and an economics model of free market competition. Both have proven to be effective in other situations to improve quality of the product, which is in this case not only more efficient health insurance plans, but also improved medicine. Patients will only pay for the best insurance packages, which in turn cut costs and increase their competitive edge by paying only for the most effective medical practices. But he falters on at least two important points. First, he underestimates how heavily health insurance is essentially being subsidized by employers. By taking away the tax benefit of employer-based insurance, McCain would be uprooting a bothersome but deeply entrenched wisdom tooth without the precaution of anesthesia or stitches. There would only be pain and chaos. His proposed credit would not only be inadequate to cover health plans for those who will lose their employer-sponsored insurance, it also won’t do a single thing for the working poor who most need the coverage. It’s been shown that when the poor receive cash, they will choose to spend it on necessary goods such as food and clothing; health insurance will be the last thing on their minds. Secondly, even if he were to give families enough money to buy insurance from the market, he would never pass a mandate. But without such, the majority of this cash return will only get lost in the general economy.
Obama is willing to pass a mandate, but even he only goes as far as proposing it for children, along with raising the income limit for SCHIP to enroll more kids, to avoid tanking his candidacy (because, after all, who would take away health insurance for kids, right? Oh wait…George W. Bush). But to me, the most insightful one of his proposals is the creation of a government-financed basic insurance package. Obama might still be fuzzy about the details of this plan, and in the end it might be too much for a conservative
The next question is – how does this happen? Nearly half of all ER care is uncompensated by either public or private funding. Therefore, hospitals need to shift this cost to their paying patients, driving up health care costs and making health insurance more expensive for all. This relationship potentially produces a cycle in which more people are squeezed out of the insurance market due to high costs, which makes them more likely to end up in the ER for care. If an entity was willing to step in and ensure better primary care for those who seek care in an ER, it would stop this cycle, drive down the overall price of insurance, and ensure a healthier, more productive society. Sounds like some good incentives for a large public body (if only Obama can use his silver tongue to convince the middle class that spreading the cost will ultimately be worth the sacrifice).
Now we’re getting down to the nitty gritty – what’s the best mechanism? How do we combine the ideas of encouraging individual choice, establishing a mandate to ensure coverage, and fostering health competition in both the insurance and medical care markets? Some point to the
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